New Tata Sumo 2025: Premium Features, Bold Design & a Creta Challenger

Tata Motors has done what few thought possible: it’s brought back the legendary Tata Sumo, but not as the utilitarian workhorse we remember. Instead, it has morphed into a bold, stylish mid-size SUV aimed squarely at the reigning champion in the segment: the Hyundai Creta. With a complete design and tech overhaul, Tata is signaling that it’s no longer just playing catch-up; it wants the crown.

Comeback

Once a rural icon, the original Tata Sumo was built for strength and endurance, often seen ferrying large families or loads across rugged Indian terrain. Now, the Sumo is back, only this time, it’s not just about muscle; it’s about making a style statement.

Insiders describe this relaunch as “dhansu,” which perfectly sums up the dramatic shift in design philosophy. The old boxy shell is gone, replaced by sweeping lines, premium finishes, and a design language that screams modern SUV. The revival is not just nostalgic; it’s strategic.

Exterior

The new Sumo follows Tata’s “Impact 2.0” design theme but carves its own identity. Up front, a bold hexagonal grille and split LED headlamps set the tone. It’s got a tall, wide stance that harks back to the Sumo’s rugged past but looks every bit the contemporary urban SUV.

You’ll spot 17-inch diamond-cut alloys, blacked-out pillars for a floating roof effect, and a striking C-pillar kink. The rear has sleek LED tail lamps connected by a light bar and sporty elements like twin exhausts and a roof spoiler. There are even seven bold color options, including a standout “Cosmos Blue.”

Interior

Step inside and you’d be forgiven for forgetting this is a Sumo. Gone are the bare-bones plastics and functional-only cabin. In its place is a plush, tech-laden interior. There’s a 10.25-inch floating touchscreen, a matching digital driver display, ambient lighting, and soft-touch materials all around.

Rear passengers are pampered with reclining seats, rear AC vents, and ample space. It’s a cabin clearly designed to compete with and even surpass what’s offered in the Creta.

Powertrain

Tata isn’t just flexing design muscles; the engine options are impressive too. There’s a 1.5L turbo-petrol at the base, making 160hp and 250Nm more than the Creta petrol. There’s also an upgraded 1.5L diesel offering 115 hp and 260Nm.

But the headline is the new 2.0L diesel punching out 170hp and 350Nm—making highway overtakes a breeze. To top it off, higher trims get a 48V mild-hybrid setup for better mileage and smoother drives.

Here’s a quick comparison:

Features

Tata has taken a deep dive into what makes the Creta tick—and made sure the Sumo matches or beats it. There’s connected tech (iRA system), remote start, OTA updates, 360-degree camera, and even ADAS features like autonomous braking and lane keeping—rare in this segment.

Sound is handled by a JBL 9-speaker setup, challenging Creta’s Bose system. Other must-haves like six airbags, hill assist, and stability control are standard across the range.

Pricing

Perhaps the most disruptive move is pricing. While official numbers drop next month, insiders hint that the new Sumo will undercut the Creta’s base price, while offering more features as standard. That’s classic Tata—aggressive pricing powered by local manufacturing and smart platform sharing.

This is more than just a new model launch. It’s a calculated, bold move to grab serious market share in India’s booming SUV segment.

By combining the nostalgic punch of the Sumo name with a futuristic design and all the tech today’s buyers demand, Tata may have a Creta-beater on its hands. Whether it can dethrone the segment leader remains to be seen, but one thing’s for sure: the new Sumo is no longer just a people-mover—it’s a statement.

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